Sales Quality Research Group

Call Us: 480-967-7500

Market Research Services for Financial Institutions

"You can't manage what you can't measure."

- Peter Drucker

Providing Unique Point-Of-Sale Research for the Financial Services Industry since 1993

Sales Quality Research Group, Inc., is one of America's leading  providers of market research services for financial institutions.  Our company has assisted its clients in conducting well over 250,000  in-person and telephone mystery shops of retail bank employees, investment professionals, and insurance sales personnel for all types of financial institutions.


Sales Quality Research Group offers a variety of research services including Mystery Shopping Studies, Sales Referral Studies, Customer Satisfaction Studies, Executive Interviews and Focus Groups for retail banks, credit unions and insurance and brokerage firms throughout the United States.

Field Researchers

What We Do

Retail Bank & Credit Union Research

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Our retail bank point-of-sale studies and customer satisfaction studies have expanded significantly over the past decade and today represents over one-half our annual business.  We have conducted well over 200,000 retail banking shops and surveys and maintain an extensive normative database for the most common sales and service quality evaluation criteria.

Investment Sales Program Research

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Our investment program research and mystery shopping studies are designed to address all relevant industry guidelines and regulations regarding sales presentations made in a bank setting.  Sales and service quality issues that are measured include a combination of relating, discovering and advocating skills typically used in consultative sales.

Research Services


Our Company

Sales Quality Research Group's research services are tailored to meet the needs of our clients.

Sales Quality Research Group, Inc. is a Tempe, Arizona-based research firm founded in 1993 and incorporated in 1997 by Jim Rensel and Dr. Kenneth Kehrer.  Sales Quality Group is one of the nation's leading providers of research services for banks, thrifts and credit unions, as well as their brokerage firm and insurance company partners.  Since 1993, Sales Quality Group has conducted well over 250,000 in-person and  telephone shops and surveys of retail bank employees, bank investment and insurance sales personnel (both brokers and licensed branch employees), as well as all types of bank and investment program customers.


The firm has conducted point-of-sale research for over 100 banks, credit  unions and insurance companies throughout the United States.  Current and recent clients include Arvest  Bank, Banc of California, Bank of the West, Citizens Bank, Evansville Teachers Credit Union, First Hawaiian Bank, Hancock Bank, Horace Mann Investors, LOGIX Federal Credit Union, Partners Federal Credit Union (Disney), Union Bank of California, and WFG (Aegon/Transamerica), as well as two-dozen clients of PSCU, the nation's leading Credit Union Service Organization.

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Meet The Team

Jim Rensel | President & Co-founder

Jim Rensel, Co-founder & President

Jim has over 25 years' experience in banking and  investment/insurance product sales.  He has helped to establish, manage and support investment and insurance product sales programs for banks including Bank of America, Chase Manhattan Bank and Washington Mutual Savings Bank.  Jim is a frequent speaker at industry conferences and has authored or co-authored articles on investment product sales and compliance practices.  He holds a degree in Mathematics, has held a variety of insurance and securities licenses (including a General Securities Principal’s license - Series 24), and is  an honor graduate of the Pacific Coast Banking School.

Dr. Kenneth Kehrer | Co-founder

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Dr. Kehrer is the nation’s leading consultant for bank investment and insurance product sales programs.  His studies on sales penetration, profitability, productivity and compensation have helped many banks benchmark their program’s performance and better understand the key drivers of success.  Dr. Kehrer has also served as an expert witness in some of the most important litigation involving bank broker dealers.  He is co-publisher of the highly regarded Kehrer-Bielan Report, as well as case studies and regulatory analyses of the retail financial services industry.  Dr. Kehrer holds a Ph.D. in Economics from Yale University.

Bill Gutkowski | Director of Operations

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Bill has extensive experience in all aspects of project administration, including project design, quality control, analysis, and reporting in a wide variety of industries, including automotive, banking, packaged goods, fast food, and health care.  He served as the Director of  Operations for Insights & Solutions, Inc. prior to joining Sales Quality Group.  Bill was also an analyst for the National Research Group and a Senior Account Executive for Walker Research.  Bill has a degree in Education from Fitchburg State College.

Suzette Drake | Field Research Director

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Suzette is a veteran of the market research industry and has first-hand experience as a mystery shopper, trainer, scheduler and editor.  She has conducted mystery shopping studies for a number of  full-service research firms and businesses from across the country.  Suzette studied Journalism at Riverside City College in Southern California and honed her writing skills as the Lead Editorial Writer for TV Guide Magazine.

Chip Morgan | Senior Project Manager

Chip Morgan, Senior Project Manager

Chip is a veteran of the Information Technology industry who has provided expertise in technology research, complex data analysis, business intelligence, and consultative project management for innovative technology start-ups and large enterprises.  Chip holds a Bachelor's degree in Economics and Communication from Arizona State University and is working toward a PhD in Economics at Arizona State University.

Field Researchers

Are you interested in conducting field research as an independent contractor?

Mystery shops are regularly in demand from the financial and insurance industry clients that we serve.  We partner with independent field researchers, who operate as independent contractors, to conduct retail bank and credit union branch shops.  If you're interested to be considered for our mystery shops, please register online with us.

Learn More

Strategic Alliances

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